Sperry
2018 Spring Campaign
The campaign democratizes traditional prep culture and opens “preppy” up for interpretation by people outside the social circles that created it. The film took the social mores and material aspects of stereotypical preppy culture and turned them on their heads.
We created a design system based and routed in Sperry’s history–the sea. Inspired by nautical graphic elements, we developed a flexible system that feels true to Sperry’s heritage, yet defined in a new modern space.
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