JAYMES BARONE

WAY

In collaboration with No More Dreams Studios — founded by XO co-founder and creative director La Mar Taylor — I served as copywriter, interviewer, and narrative strategist on WAY, a long-term campaign powered by Stand Together that challenges conventional definitions of success and encourages young people to forge purposeful, individualized career paths. 

At the heart of the project were intimate interviews with Sir Richard Branson, technologist Iddris Sandu, rapper and activist Killer Mike, and Miami HEAT CMO Melissa Proctor — each shaped into a larger narrative framework around ambition, resilience, and self-determination.





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